WHAT WE DO
Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach at ADRA Solutions:
With our team of global experts, we bring depth of experience in the following areas:
- Customer insights and segmentation: We help clients understand customer needs and behaviors using our approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or “sweet spot”—the area of distinct advantage over competitors—to inform business decisions and investment allocation.
- Product and category management: We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
- Pricing: We help resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.
- Sales and channel effectiveness: We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
- Marketing and brand strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
- Customer experience: We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
- Go-to-market strategy: We help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.
- Customer-centric businesses build a virtuous cycle we call the “customer wheel.” We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.
We help our clients succeed by transforming three building blocks of customer-led growth—the 3D lens through which clients solve problems and identify opportunities. We work with our clients to:
Our technology projects start with business strategy. We believe that a company’s corporate strategy both guides and is influenced by its technological capabilities. Our industry experts take a unique approach to engagements by working with business leaders to initially understand corporate goals and then determine what technological capabilities, systems and support they require to succeed.
- Design a customer experience that is differentiated and tailored to meet customer needs. We do this by identifying a company’s most important customers and appealing to those needs by creating a value proposition that is unique.
- Deliver on the promises they make by building capabilities to optimize customer interactions at every touch point.
- Reprogram their DNA to put customers and employees first. We focus on generating near-term results and building a long-term foundation for growth and giving companies what they need to keep listening and responding to change.